Smartphone Market in BRIC 2011-2015

123pages

Published Date: November 2012

Published By: Technavio

Category: Telecommunications
Description


TechNavio's analysts forecast the Smartphone market in BRIC to grow at a CAGR of 72 percent over the period 2011-2015. One of the key factors contributing to this market growth is the decline in the prices of smartphones in BRIC. The Smartphone market in BRIC has also been witnessing an increase in adoption as a result of contactless payment schemes. However, the influx of low cost-feature phones may be a challenge to the market during the forecast period.

TechNavio's report, the Smartphone Market in BRIC 2011-2015, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape for Brazil, Russia, India, and China; it also covers the growth prospects in the respective countries in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space are Apple Inc., HTC Corp., Huawei Technologies Co. Ltd., Motorola Mobility Holdings Inc., Nokia Corp., Research In Motion Ltd., Samsung Electronics Co. Ltd., Sony Corp., and ZTE Corp.

Key questions answered in this report:

  • What will the market size be in 2015 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of analyst time when you purchase this report. Details provided within the report.

 

 

Table of Contents: 

1. Executive Summary

2. Introduction

3. Market Coverage
Market Overview
Key Offerings

4. Market Landscape
4.1 BRIC Countries
Market Size and Forecast
Smartphone Penetration in BRIC
Positions of BRIC in the Global Smartphone Market
4.2 Brazil
Market Size and Forecast
Brazil's Position in the Global Smartphone Market
Imported Smartphones and Consumer Attitude in Brazil
Usage of Smartphones by Income Group in Brazil
Smartphone and Internet Usage
Smartphone Usage in Brazil
Share of Smartphone Operating Systems in Brazil
4.3 Russia
Market Size and Forecast
Russia's Position in the Global Smartphone Market
Smartphones versus Feature Phones in Russia
Share of Smartphone Operating Systems in Russia
4.4 India
Market Size and Forecast
India's Position in the Global Smartphone Market
Smartphone Purchase Characteristics in India
Smartphone Ownership in India
Smartphone Usage in India
4.5 China
Market Size and Forecast
China's Position in the Global Smartphone Market
China's Position in the Global Smartphone Market
Share of Smartphone Operating Systems in China
4.6 Five Forces Analysis

5. Vendor Landscape
5.1 BRIC Countries
5.2 Brazil
5.3 Russia
5.4 India
5.5 China

6. Buying Criteria

7. Market Growth Drivers
7.1 Brazil
7.2 Russia
7.3 India
7.4 China

8. Drivers and Their Impact
8.1 Brazil
8.2 Russia
8.3 India
8.4 China

9. Market Challenges
9.1 Brazil
9.2 Russia
9.3 India
9.4 China

10. Impact of Drivers and Challenges
10.1 Brazil
10.2 Russia
10.3 India
10.4 China

11. Market Trends
11.1 Brazil
11.2 Russia
11.3 India
11.4 China

12. Key Vendor Analysis
12.1 Apple Inc.
Business Overview
SWOT Analysis
12.2 HTC Corp.
Business Overview
SWOT Analysis
12.3 Huawei Technologies Co. Ltd.
Business Overview
SWOT Analysis
12.4 Motorola Mobility Holdings Inc.
Business Overview
SWOT Analysis
12.5 Nokia Corp.
Business Overview 
SWOT Analysis
12.6 Research In Motion Ltd.
Business Overview
SWOT Analysis
12.7 Samsung Electronics Co. Ltd.
Business Overview
SWOT Analysis
12.8 Sony Corp.
Business Overview
SWOT Analysis
12.9 ZTE Corp.
Business Overview
SWOT Analysis

13. Other Reports in this Series


List Of Figures


Exhibit 1: Smartphone Market in BRIC by Shipment 211-215 (units in million)
Exhibit 2: Smartphone Penetration in BRIC 211 (percent)
Exhibit 3: Percentage of Internet Users in BRIC 211
Exhibit 4: Smartphone Penetration among Internet Users in BRIC 211 (percent)
Exhibit 5: Mobile Advertisement Expenditure in BRIC 211-215 (US$ million)
Exhibit 6: Positions of BRIC in the Global Smartphone Market 211
Exhibit 7: Smartphone Market in BRIC by Geographical Segmentation 211
Exhibit 8: Smartphone Market in BRIC versus Global Smartphone Market 211-215 (units in million)
Exhibit 9: Smartphone Market in Brazil by Shipment 211-215 (units in million)
Exhibit 1: Smartphone Market in Brazil versus Global Smartphone Market by Shipment 211-215 (units in million)
Exhibit 11: Apple Inc. in Brazil versus Apple Inc. across the Globe 211
Exhibit 12: Purchase Share of Smartphones by Income Group in Brazil 211
Exhibit 13: Internet Access by Mobile Device Type in Brazil 211
Exhibit 14: Mobile Broadband Subscriber Base in Brazil 211-215 (units in million)
Exhibit 15: Usage of Smartphones by Application in Brazil 211
Exhibit 16: Smartphone Market in Brazil by Operating System 211
Exhibit 17: Smartphone Market in Russia by Revenue 211-215 (US$ billion)
Exhibit 18: Smartphone Market in Russia by Shipment 211-215 (units in million)
Exhibit 19: Smartphone Market in Russia Year-over-year Growth Rate by Volume and Revenue 211-215
Exhibit 2: Russia's Position in the Global Smartphone Market 211
Exhibit 21: Russia's Share of Revenue in the Global Smartphone Market 211
Exhibit 22: Russia's Share of Volume in the Global Smartphone Market 211
Exhibit 23: Global Smartphone Market versus the Smartphone Market in Russia by Average Selling Price 211-215 (US$)
Exhibit 24: Smartphones versus Feature Phones in the Mobile Handset Market in Russia by Revenue 211
Exhibit 25: Smartphones versus Feature Phones in the Mobile Handset Market in Russia by Volume 211
Exhibit 26: Share of Operating Systems in the Mobile Handset Market in Russia 211
Exhibit 27: Smartphone Market in India 211-215 (units in million)
Exhibit 28: Smartphone Market in India versus Global Smartphone Market by Shipment 211-215 (units in million)
Exhibit 29: India's Share in the Global Smartphone Market 211-215
Exhibit 3: Smartphone Market in India by Type of Purchase 211
Exhibit 31: Smartphone Market in India by Duration of Smartphone Ownership 211
Exhibit 32: Smartphone Market in India by Usage Pattern in the 15-24 Age Group
Exhibit 33: Smartphone Market in India by Usage Pattern in 31+ Age Group
Exhibit 34: Smartphone Market in China 211-215 (US$ billion)
Exhibit 35: Smartphone Market in China by Shipment 211-215 (units in million)
Exhibit 36: Smartphone Market in China versus Global Smartphone Market by Shipment 211-215 (units in million)
Exhibit 37: Smartphone Market in China versus Global Smartphone Market by Average Selling Price 211-215 (US$)
Exhibit 38: Smartphone Market in China versus Global Smartphone Market by Revenue 211-215 (US$ billion)
Exhibit 39: China's Position in the Global Smartphone Market 211
Exhibit 4: Segmentation of Smartphone Market in China by Operating System 211
Exhibit 41: Smartphone Market in BRIC by Vendor Segmentation Based on Unit Shipment 211
Exhibit 42: Smartphone Market in Brazil by Vendor Segmentation Based on Unit Shipment 211
Exhibit 43: Smartphone Market in Russia by Vendor Segmentation Based on Revenue 211
Exhibit 44: Smartphone Market in Russia by Vendor Segmentation Based on Unit Shipment 211
Exhibit 45: Smartphone Market in India by Vendor Segmentation 211
Exhibit 46: Smartphone Market in China by Vendor Segmentation Based on Unit Shipment 211
Exhibit 47: Smartphone Market in China by Vendor Segmentation Based on Quarterly Unit Shipments 211


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