Smartphone Market in BRIC 2011-2015

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Published Date: November 2012

Published By: Technavio

Category: Telecommunications

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Description

TechNavio's analysts forecast the Smartphone market in BRIC to grow at a CAGR of 72 percent over the period 2011-2015. One of the key factors contributing to this market growth is the decline in the prices of smartphones in BRIC. The Smartphone market in BRIC has also been witnessing an increase in adoption as a result of contactless payment schemes. However, the influx of low cost-feature phones may be a challenge to the market during the forecast period.

TechNavio's report, the Smartphone Market in BRIC 2011-2015, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape for Brazil, Russia, India, and China; it also covers the growth prospects in the respective countries in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space are Apple Inc., HTC Corp., Huawei Technologies Co. Ltd., Motorola Mobility Holdings Inc., Nokia Corp., Research In Motion Ltd., Samsung Electronics Co. Ltd., Sony Corp., and ZTE Corp.

Key questions answered in this report:

What will the market size be in 2015 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of analyst time when you purchase this report. Details provided within the report.

Table of Contents:

1. Executive Summary

2. Introduction

3. Market Coverage

Market Overview

Key Offerings

4. Market Landscape

4.1 BRIC Countries

Market Size and Forecast

Smartphone Penetration in BRIC

Positions of BRIC in the Global Smartphone Market

4.2 Brazil

Market Size and Forecast

Brazil's Position in the Global Smartphone Market

Imported Smartphones and Consumer Attitude in Brazil

Usage of Smartphones by Income Group in Brazil

Smartphone and Internet Usage

Smartphone Usage in Brazil

Share of Smartphone Operating Systems in Brazil

4.3 Russia

Market Size and Forecast

Russia's Position in the Global Smartphone Market

Smartphones versus Feature Phones in Russia

Share of Smartphone Operating Systems in Russia

4.4 India

Market Size and Forecast

India's Position in the Global Smartphone Market

Smartphone Purchase Characteristics in India

Smartphone Ownership in India

Smartphone Usage in India

4.5 China

Market Size and Forecast

China's Position in the Global Smartphone Market

Share of Smartphone Operating Systems in China

4.6 Five Forces Analysis

5. Vendor Landscape

5.1 BRIC Countries

5.2 Brazil

5.3 Russia

5.4 India

5.5 China

6. Buying Criteria

7. Market Growth Drivers

7.1 Brazil

7.2 Russia

7.3 India

7.4 China

8. Drivers and Their Impact

8.1 Brazil

8.2 Russia

8.3 India

8.4 China

9. Market Challenges

9.1 Brazil

9.2 Russia

9.3 India

9.4 China

10. Impact of Drivers and Challenges

10.1 Brazil

10.2 Russia

10.3 India

10.4 China

11. Market Trends

11.1 Brazil

11.2 Russia

11.3 India

11.4 China

12. Key Vendor Analysis

12.1 Apple Inc.

Business Overview

SWOT Analysis

12.2 HTC Corp.

Business Overview

SWOT Analysis

12.3 Huawei Technologies Co. Ltd.

Business Overview

SWOT Analysis

12.4 Motorola Mobility Holdings Inc.

Business Overview

SWOT Analysis

12.5 Nokia Corp.

Business Overview

SWOT Analysis

12.6 Research In Motion Ltd.

Business Overview

SWOT Analysis

12.7 Samsung Electronics Co. Ltd.

Business Overview

SWOT Analysis

12.8 Sony Corp.

Business Overview

SWOT Analysis

12.9 ZTE Corp.

Business Overview

SWOT Analysis

13. Other Reports in this Series

List Of Figures

Exhibit 1: Smartphone Market in BRIC by Shipment 211-215 (units in million)

Exhibit 2: Smartphone Penetration in BRIC 211 (percent)

Exhibit 3: Percentage of Internet Users in BRIC 211

Exhibit 4: Smartphone Penetration among Internet Users in BRIC 211 (percent)

Exhibit 5: Mobile Advertisement Expenditure in BRIC 211-215 (US$ million)

Exhibit 6: Positions of BRIC in the Global Smartphone Market 211

Exhibit 7: Smartphone Market in BRIC by Geographical Segmentation 211

Exhibit 8: Smartphone Market in BRIC versus Global Smartphone Market 211-215 (units in million)

Exhibit 9: Smartphone Market in Brazil by Shipment 211-215 (units in million)

Exhibit 1: Smartphone Market in Brazil versus Global Smartphone Market by Shipment 211-215 (units in million)

Exhibit 11: Apple Inc. in Brazil versus Apple Inc. across the Globe 211

Exhibit 12: Purchase Share of Smartphones by Income Group in Brazil 211

Exhibit 13: Internet Access by Mobile Device Type in Brazil 211

Exhibit 14: Mobile Broadband Subscriber Base in Brazil 211-215 (units in million)

Exhibit 15: Usage of Smartphones by Application in Brazil 211

Exhibit 16: Smartphone Market in Brazil by Operating System 211

Exhibit 17: Smartphone Market in Russia by Revenue 211-215 (US$ billion)

Exhibit 18: Smartphone Market in Russia by Shipment 211-215 (units in million)

Exhibit 19: Smartphone Market in Russia Year-over-year Growth Rate by Volume and Revenue 211-215

Exhibit 2: Russia's Position in the Global Smartphone Market 211

Exhibit 21: Russia's Share of Revenue in the Global Smartphone Market 211

Exhibit 22: Russia's Share of Volume in the Global Smartphone Market 211

Exhibit 23: Global Smartphone Market versus the Smartphone Market in Russia by Average Selling Price 211-215 (US$)

Exhibit 24: Smartphones versus Feature Phones in the Mobile Handset Market in Russia by Revenue 211

Exhibit 25: Smartphones versus Feature Phones in the Mobile Handset Market in Russia by Volume 211

Exhibit 26: Share of Operating Systems in the Mobile Handset Market in Russia 211

Exhibit 27: Smartphone Market in India 211-215 (units in million)

Exhibit 28: Smartphone Market in India versus Global Smartphone Market by Shipment 211-215 (units in million)

Exhibit 29: India's Share in the Global Smartphone Market 211-215

Exhibit 3: Smartphone Market in India by Type of Purchase 211

Exhibit 31: Smartphone Market in India by Duration of Smartphone Ownership 211

Exhibit 32: Smartphone Market in India by Usage Pattern in the 15-24 Age Group

Exhibit 33: Smartphone Market in India by Usage Pattern in 31+ Age Group

Exhibit 34: Smartphone Market in China 211-215 (US$ billion)

Exhibit 35: Smartphone Market in China by Shipment 211-215 (units in million)

Exhibit 36: Smartphone Market in China versus Global Smartphone Market by Shipment 211-215 (units in million)

Exhibit 37: Smartphone Market in China versus Global Smartphone Market by Average Selling Price 211-215 (US$)

Exhibit 38: Smartphone Market in China versus Global Smartphone Market by Revenue 211-215 (US$ billion)

Exhibit 39: China's Position in the Global Smartphone Market 211

Exhibit 4: Segmentation of Smartphone Market in China by Operating System 211

Exhibit 41: Smartphone Market in BRIC by Vendor Segmentation Based on Unit Shipment 211

Exhibit 42: Smartphone Market in Brazil by Vendor Segmentation Based on Unit Shipment 211

Exhibit 43: Smartphone Market in Russia by Vendor Segmentation Based on Revenue 211

Exhibit 44: Smartphone Market in Russia by Vendor Segmentation Based on Unit Shipment 211

Exhibit 45: Smartphone Market in India by Vendor Segmentation 211

Exhibit 46: Smartphone Market in China by Vendor Segmentation Based on Unit Shipment 211

Exhibit 47: Smartphone Market in China by Vendor Segmentation Based on Quarterly Unit Shipments 211

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