Research Report on China's Dairy Product Industry, 2013-2017


Published Date: December 2012

Published By: China Research and Intelligence Co., Ltd. (CRI)

Category: Dairy Products

Since 2011, the output of China's dairy products rapidly rises, reaching 23,874,900 tons in 2011, with an increase of 13.99% YOY. In terms of output, the yearonyear output growth rate of dry dairy products was the fastest, reaching 17.36%. The output of dry dairy products was also over 3.20 million tons. In 2011, the output of China's milk powder and liquid milk also substantially increased, which was respectively 1.385 million tons and 20,607,900 tons, separately rising by 13.7% and 3.47%. Dairy products produced in China are mainly liquid milk. In 2011, the rapid increase in the output growth rate of liquid milk drove the rapid increase of that in the overall dairy product industry. 

In numerous segmented fields of China's dairy product industry, liquid dairy products belong to the welldeveloped fields, with the production & sales volume and market size all reaching a certain height. China's local enterprises such as Yili, Mengniu and Bright occupy relatively large market shares. Foreignfunded brands are mainly concentrated in the milk powder field but lack domesticallyproduced liquid milk products due to raw material source issues in China, which also means that domestic enterprises are less challenged by foreignfunded brands in the liquid milk field. Meanwhile, the rapid development of liquid milk also brings various problems such as severe product homogeneity and generally low prices. Therefore, the Chinese government encourages enterprises to improve their sense of innovation and develop special dairy products and functional products suitable for different consumer demands, which is beneficial to solve problems such as the single variety and homogenization of products, providing consumers with more choices. 

In addition, highquality dairy products including whey powder and cheese still possess relatively small market share in China, which is at the initial development stage. 

In recent years, due to the continuous safety incidents of dairy products in China, many consumers, parents of infants in particular, choose to buy imported milk powder. The import volume of China's milk powder continuously rises in recent years. In 2011, the import volume of largepackaging milk powder was 449,600 tons, which was 3.5 times that of 2008. 

In recent years, reasons for the rapid rise in the import of China's dairy products are as follows. The frequent safety events of domestic dairy products cause the trust crisis, and dependence of consumers on imported dairy products continuously increases; because of the short supply of raw milk in China, demand for milk powder import significantly expands; the continuous rise in raw milk prices at home and import cost advantages prompt the significant increase in milk powder import; new national standards on the safety of dairy products are conductive to expanding dairy product import; because of the ChinaNew Zealand FTA preferential tax rate, dairy product import is more concentrated in New Zealand. 

With the development of China's economy and increase in income per capita, the demand of Chinese market for dairy products will continuously increase. However, due to the less varieties and worrying safety of domestic dairy products, enormous foreign dairy product enterprises are attracted to contend for the Chinese market. 

As for prospects of dairy product import trade during 2013 and 2017, the short supply of China's raw milk cannot be alleviated in the short term, and dairy product import will maintain the rising trend; in international markets, the supply and demand of dairy products is slightly tight, and prices of imported dairy products will continuously rise; the import scale of dairy products from New Zealand may further expand.

More following information can be acquired through this report:

  • Production and Demand of China's Dairy Products
  • Government Policies for China's Dairy Product Industry
  • Market Competition in China's Dairy Product Industry
  • Import and Export of China's Dairy Product Industry
  • Major Dairy Product Enterprises and Their Operations in China
  • Status Quo of China's Baby Milk Powder Market
  • Safety Incidents in China's Dairy Product Industry in Recent Years
  • Prediction on Development of China's Dairy Product Industry 

Following people are recommended to buy this report:

  • Dairy Product Manufacturers
  • Dairy Product Trade Enterprises
  • Investors/Research Institutions Focusing on China's Dairy Product Industry



Table of Contents

1 Overview on China's Dairy Product Industry
1.1 Definition and Classification
1.1.1 Definition
1.1.2 Classification
1.2 Status of Dairy Product Industry in China's Economy
1.2.1 Overview
1.2.2 Industry Scale

2 Development Environment of China's Dairy Product Industry, 2011-2013
2.1 Economic Environment
2.1.1 China's Economy   
2.1.2 Global Economy
2.2 Policy Environment
2.2.1 Overview on Policies      
2.2.2 Twelfth Five-Year (2011-2015) Planning
2.3 Social Environment
2.3.1 Overview on Social Environment   
2.3.2 Development Trend

3 Operation of China's Dairy Product Industry, 2011-2013
3.1 Supply
3.1.1 Output
3.1.2 Supply Structure    
3.2 Demand
3.2.1 Market Size   
3.2.2 Demand Structure
3.2.3 Analysis on Supply and Demand Balance
3.2.4 Price Changes
3.3 Import and Export of China's Dairy Products   
3.3.1 Import
3.3.2 Export    
3.4 Analysis on Investment and Financing
3.4.1 Fixed Asset Investment
3.4.2 M&A

4 Competition in China's Dairy Product Industry, 2011-2013
4.1 Barriers to Entry and Exit 
4.1.1 Barriers to Entry
4.1.2 Barriers to Exit       
4.2 Competition Structure of the Industry
4.2.1 Weak Bargaining Power of Upstream Raw Milk Suppliers
4.2.2 Ameliorative Competition Environment of the Industry
4.2.3 Weak Bargaining Power of Consumers
4.2.4 Less Threats from New Entrants
4.2.5 Limitations of Dairy Product Substitutes

5 Analysis on China's Dairy Product Sub-industries, 2011-2013
5.1 Introduction of Each Sub-industry
5.2 Liquid Milk Industry
5.2.1 Supply    
5.2.2 Demand
5.2.3 Price Analysis
5.2.4 Development Trend       
5.3 Milk Powder
5.3.1 Production     
5.3.2 Demand
5.3.3 Operation Characteristics     
5.3.4 Development Trend       
5.4 Ice Cream
5.4.1 Market Overview
5.4.2 Operation Characteristics     
5.4.3 Development Trend       
5.5 Yoghurt
5.5.1 Market Overview
5.5.2 Yoghurt Price
5.5.3 Development Trend

6 SWOT Analysis on China's Dairy Product Sub-industries, 2011-2013
6.1 Liquid Milk
6.1.1 Strengths
6.1.2 Weaknesses  
6.1.3 Opportunities
6.1.4 Threats
6.2 Milk Powder
6.3 Ice Cream
6.4 Lactic Acid Bacteria and Yogurt

7 Analysis on China's Dairy Product Industry by Region, 2011-2013
7.1.1 Output Distribution
7.1.2 Industry Scale Distribution by Region
7.1.3 Industry Benefit Distribution by Region
7.2 Industry Layout
7.2.1 Current Layout       
7.2.2 Beijing, Tianjin and Shanghai
7.2.3 Northeast and Inner Mongolia      
7.2.4 North China
7.2.5 Northwest China
7.3 Introduction of Key Dairy Product Producing Areas 
7.3.1 Inner Mongolia      
7.3.2 Heilongjiang  
7.3.3 Shandong 
7.3.4 Guangdong
7.3.5 Shanghai         

8 Major Dairy Product Manufacturers in China, 2011-2013
8.1 Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
8.2 Inner Mongolia Yili Industrial Group Co., Ltd.
8.3 Bright Dairy & Food Co., Ltd.
8.4 Heilongjiang Wandashan Dairy Co., Ltd.
8.5 Feihe Dairy Co., Ltd.
8.6 Shuangcheng Nestlé Co., Ltd.
8.7 Heilongjiang Feihe Dairy Co., Ltd.
8.8 Beijing Sanyuan Foods Co., Ltd.
8.9 Major Infant Milk Powder Manufacturers in China

9 Prediction on Development of China's Dairy Product Industry, 2013-2017
9.1 Factors Influencing Development
9.1.1 Economic Situation
9.1.2 Industrial Policies  
9.1.3 Market Trend
9.2 Prediction on Supply and Demand
9.2.1 Supply    
9.2.2 Demand
9.2.3 Import and Export
9.3 Discussion on Investment Opportunities
9.3.1 Regional Investment Opportunities
9.3.2 Investment Opportunities of Sub-industries/Products 
9.4 Recommendations on Investment and Development      

List Of Figures

Chart Proportion of Total Industrial Output Value  of China's Dairy Product Industry in GDP, 2007-2011
Chart Number of China's Dairy Product Enterprises, 2007-2012
Chart Total Assets of China's Dairy Product Industry, 2007-2012 
Chart Summary of Policies for China's Dairy Product Industry in Recent Years
Chart Output of China's Dairy Products, 2007-2012      
Chart Output of China's Liquid Milk, 2007-2012
Chart Sales Revenue of China's Dairy Product Industry, 2007-2012      
Chart Import Volume of China's Milk Powder, 2007-2012      
Chart Top 10 Brands in China's Baby Milk Powder by Sales Amount, 2011
Chart Fixed Asset Investment of China's Dairy Product Industry, 2006-2011
Chart Summary on Market Characteristic of Each Dairy Product Variety in China
Chart Output of China's Milk Powder, 2007-2012  
Chart Output of China's Ice Cream, 2007-2012     
Chart Sales Revenue of Inner Mongolia's Dairy Product Industry, 2007-2012
Chart Prediction on Output of China's Dairy Products, 2013-2017         
Chart Prediction on Market Size of China's Dairy Products, 2013-2017 

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