Research Report on China's Brewing Industry, 2013-2017


Published Date: December 2012

Published By: China Research and Intelligence Co., Ltd. (CRI)

Category: Retail

In China, the brewing industry is divided into several categories such as liquor, beer, rice wine, wine and other alcoholic drinks, according to raw materials and brewing methods. Each category also includes many different varieties, and different products and usages are divided accordingly. Various alcoholic drinks are generally distinguished in line with alcohol contents, sugar contents, brewing technics, etc. In the light of different characteristics, the applications also vary in daily life, which can adapt to needs of different groups. 

Liquor manufacturing mainly uses grain as the raw material, and it is a particular brewing industry of China. The scale of liquor industry is the largest in China's alcoholic drinks. In 2011, the consumption of China's liquor industry continuously maintained the rapid growth, and the sales revenue was CNY 374.667 billion, with an increase of 40.25 % YOY.

Beer manufacturing, with malt as the major raw material, was introduced to China in the early 20th century. The output of China's beer manufacturing ranks the first worldwide for years, with tremendous scale and export volume of products. In 2011, the sales revenue of China's beer industry was CNY 158.936 billion, with an increase of 22.89 %YOY. 

Rice wine manufacturing is a traditional brewing industry with rice as the major raw material. Rice wine is a national specialty of China, belonging to brewed wine without distillation. The alcohol content is lower than 20%. In 2011, the sales revenue of China's rice wine was CNY 11.794 billion, with an increase of 20.21% YOY. 

In China's brewing industry, the scale of wine manufacturing is relatively small, but the growth rate is rapid, the growth rate of import in particular. In 2011, the sales revenue of China's wine industry was CNY 38.46 billion, with an increase of 21.14% YOY. 

The brewing industry is closely related to people's daily life, so its status quo and development trend reflect the operation of China's economy to a certain extent. 

From 2011 to 2012, due to the continuous increase in the downstream consumption demand as well as rising prices of alcoholic products, the sales revenue of brewing industry continuously increased, and the product sales of enterprises was excellent. 

In 2011, the output of China's brewing industry reached 62.6973 million kiloliters, with an increase of 13.69% over the corresponding period in 2010. 

From January to October in 2012, the output of China's liquor was 9.051 million kiloliters, with an increase of 19.27% YOY. From January to September in 2012, the revenue of China's liquor industry was CNY 313.112 billion, with an increase of 26.57% YOY. Total profits were CNY 57.581 billion, with an increase of 54.08% YOY. 

From January to October in 2012, the output of China's beer was 43.193 million kiloliters, with an increase of 3.8% YOY. From January to August in 2012, the revenue of China's beer industry was CNY 114.178 billion, with an increase of 8.78% YOY. Total profits were CNY 7.831 billion, with a decrease of 12.96% YOY 

From January to October in 2012, the accumulative output of China's wine was 1.074 million kiloliters, with an increase of 21.44% YOY. 

In the context that the Chinese government issues a series of economic stimulus policies, the consumption demand maintains the exuberant situation. Meanwhile, the output and prices of grain and other bulk raw materials remain stable in China, and the supply growth rate of brewing industry keeps at a relatively fast level. In the situation of the gradual improvement in China's economy, the supply of China's brewing industry is expected to continuously maintain the rapid growth.

In 2011, the import volume of China's alcoholic products was 432.3 thousand kiloliters, with an increase of 27.94% YOY. However, the rise in import prices causes a more substantial increase in the growth rate of import value, increasing by 64.72%. In 2012, the import of China's alcoholic drinks continuously grows, in which wine occupies the main share. From January to September in 2012, the import volume of China's wine was 330 thousand kiloliters, with an increase of 15.2% YOY. The import value was USD 1.84 billion, with an increase of 23.4% YOY; the average import price was 5.6 USD/L, with an increase of 7.1% YOY.

With the development of China's economy, the alcoholic drink consumption per capita will continue to rise, which promotes the development of brewing industry. Meanwhile, the consumption structure of alcoholic drinks also continuously improves in China. The demand for imported alcoholic drinks, imported wine in particular, will continuously rise. The import of China's alcoholic drinks is expected to maintain the growth rate of over 15% in the next few years. 

More following information can be acquired through this report:

  • Supply and Demand Status of China's Brewing Industry
  • Market Competition in China's Brewing Industry
  • Development Status of China's Liquor/Beer/Wine
  • Development Trend of China's Brewing Industry
  • Investment Opportunities in China's Brewing Industry 

Following people are recommended to buy this report:

  • Brewing Enterprises
  • Alcoholic Drink Trade Enterprises
  • Enterprises Related to Brewing Industry Chain
  • Investors/Research Institutions Focusing on Brewing Industry



Table of Contents

1 Basic Situation of China's Brewing Industry
1.1 Definition and Classification
1.2 Major Products of Brewing Industry
1.3 Status of Brewing Industry in China's Economy
1.3.1 Scale of China's Brewing Industry
1.3.2 Proportion in GDP

2 Development Environment of China's Brewing Industry, 2011-2013
2.1 Economic Environment
2.1.1 China's Economy
2.1.2 Global Economy     
2.2 Industrial Policy Environment
2.2.1 Policy Overview
2.2.2 Analysis on Key Policies 

3 Development of China's Brewing Industry, 2011-2013    
3.1 Supply        
3.1.1 Production     
3.1.2 Supply Structure    
3.2 Demand
3.2.1 Demand Volume
3.2.2 Demand Structure
3.3 Import and Export    
3.3.1 Global Market        
3.3.2 Import and Export of China 
3.4 Analysis on Investment and Financing
3.4.1 Fixed Asset Investment
3.4.2 Investment Structure    
3.4.3 Analysis on M&A   

4 Analysis on China's Brewing Industry by Region     
4.1 Overview
4.1.3 Output   
4.1.4 Benefit   
4.2 Sichuan      
4.2.1 Overview        
4.2.2 Development Trend       
4.3 Shandong
4.3.1 Overview        
4.3.2 Development Trend       
4.4 Guizhou     
4.4.1 Industry Overview
4.4.2 Development Trend       
4.5 Hubei
4.6 Henan
4.7 Analysis on Other Regions of the Industry

5 Competition in China's Brewing Industry, 2011-2013
5.1 Barriers to Entry and Exit 
5.1.1 Barriers to Entry    
5.1.2 Barriers to Exit       
5.2 Competition Structure of the Industry
5.3 Development Characteristics of China's Brewing Industry
5.3.1 Fast Moving Consumer Goods
5.3.2 Raw -material-dependent Industry
5.3.3 Typical Characteristics of Economies of Scale
5.3.4 Pro-economic-cycle Industry
5.3.5 Capital-and-technology-intensive Industry

6 Analysis on Industry Chain of China's Brewing Industry, 2011-2013
6.1 Introduction of Industry Chain of Brewing Industry
6.2 Upstream Industries
6.2.1 Grain Industry
6.2.2 Influences of Grain Industry on Brewing Industry
6.3 Downstream Industries
6.3.1 Residents' Income and Consumption Expenditure
6.3.2 Influences of Downstream Industries on Brewing Industry

7 Development of China's Brewing Sub-industries, 2011-2013 
7.1 Brief Introduction of Sub-industries 
7.2 Liquor Manufacturing
7.2.1 Industry Scale
7.2.2 Supply and Demand       
7.2.3 Operation Characteristics     
7.2.4 Development Trend       
(Structures of 7.3 to 7.5 are similar to that of 7.1)
7.3 Beer Manufacturing
7.4 Rice Wine Manufacturing
7.5 Wine Manufacturing

8 Factors Influencing Development of China's Brewing Industry, 2013-2017   
8.1 Economic Factors
8.1.1 China's Economy   
8.1.2 Global Economy
8.2 Policy Factors
8.2.1 Industrial Policies  
8.2.2 Environmental Protection Policies
8.3Market Supply and Demand
8.3.1 Supply and Demand       
8.3.2 Raw Material Prices
8.3.3 Product Structure
8.3.4 Product Prices        

9 Key Enterprises of China's Brewing Industry, 2011-2013
9.1 Tsingtao Brewery Co., Ltd.
9.1.1 Company Profile    
9.1.2 Operation
 (Structures of 9.2 to 9.10 are similar to that of 9.1)    
9.2 Yibin Wuliangye Group Co., Ltd.
9.3 Kweichow Moutai Co., Ltd. 
9.4 Beijing Yanjing Beer Company Limited
9.5 Jiangsu Yanghe Brewery Joint-Stock Co., Ltd.
9.6 Luzhou Laojiao Company Limited
9.7 ChangYu Pioneer Wine Company Limited
9.8 Shanxi Xinghuacun Fenjiu Group Co., Ltd.
9.9 Chongqing Brewery Co., Ltd.
9.10 Anhui Gujing Gongjiu Co.Ltd. 

10 Prediction on Development and Investment of China's Brewing Industry, 2013-2017
10.1 Prediction on Supply and Demand  
10.1.1 Prediction on Supply    
10.1.2 Prediction on Demand
10.2 Discussion on Investment Opportunities        
10.2.1 Regional Investment Opportunities
10.2.2 Investment Opportunities of Segment Industries       
10.3 Recommendations on Investment and Development

List Of Figures

Chart Key Policies for China's Brewing Industry, 2011-2012 
Chart Import Volume of China's Alcoholic Drinks, 2008-2012        
Chart Development of Partial Regions of China's Brewing Industry      
Chart Output of China's Liquor, 2008-2012    
Chart Sales Revenue of China's Liquor Industry, 2008-2012  
Chart Output of China's Wine, 2008-2012      
Chart Sales Revenue of China's Wine Industry, 2008-2012
Chart Output of Tsingtao Brewery Co., Ltd., 2008-2012
Chart Operation of Yibin Wuliangye Group Co., Ltd., 2008-2012
Chart Prediction on Output of China's Beer, 2013-2017
Chart Prediction on Output of China's Liquor, 2013-2017      
Chart Prediction on Output of China's Wine, 2013-2017        
Chart Prediction on Revenue of China's Brewing Industry, 2013-2017

List Of Tables


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