Description
TechNavio's analysts forecast the Interactive Mobile and Social Media Marketing Spend in the US to grow at a CAGR of 28.48 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased penetration of smartphones and tablets. Interactive Mobile and Social Media Marketing Spend in the US has also been witnessing the emerging demand for games marketing. However, the lack of proper marketing strategy could pose a challenge to the growth of this market.
TechNavio's report, the Interactive Mobile and Social Media Marketing Spend in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the US; it also covers the Interactive Mobile and Social Media Marketing Spend in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this market space are AKQA Inc., Ogilvy Group Inc., Razorfish Inc., and SapientNitro USA Inc.
The oher vendors mentioned in the report are: TribalDDB Worldwide Inc., VML Inc., Rosetta Inc., Possible Worldwide Inc., iCrossing Inc., Radian6 Technologies Inc., Sysomos Inc., Adobe Systems Inc., SAS Institute Inc., Visible Technologies Inc., Conversocial Inc., HootSuite Media Inc., SocialVolt Inc., Viralheat Inc., and HubSpot Inc.
Key questions answered in this report:
- What will the market size be in 2016 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
You can request one free hour of analyst time when you purchase this report. Details provided within the report.
Table of Contents:
1. Executive Summary
2. Introduction
3. Market Coverage
Market Overview
4. Market Landscape
4.1 Interactive Mobile and Social Media Marketing Spend in the US
Market Size and Forecast
4.2 Interactive Mobile Marketing Spend in the US
Market Size and Forecast
Market Segmentation
4.3 Interactive Social Media Marketing Spend in the US
Market Size and Forecast
Market Segmentation
4.4 Interactive Marketing Spend in the US
Market Segmentation
End-user Segmentation
4.5 Five Forces Analysis
5. Vendor Landscape
6. Buying Criteria
7. Market Growth Drivers
8. Drivers and their Impact
9. Market Challenges
10. Impact of Drivers and Challenges
11. Market Trends
12. Key Vendor Analysis
12.1 SapientNitro USA Inc.
SWOT Analysis
12.2 AKQA Inc.
SWOT Analysis
12.3 Razorfish Inc.
SWOT Analysis
12.4 Ogilvy Group Inc.
SWOT Analysis
13. Other Reports in this Series
List Of Figures
Exhibit 1: Interactive Mobile and Social Media Marketing Spend in the US 212-216 (US$ billion)
Exhibit 2: Interactive Mobile Marketing Spend in the US 212-216 (US$ billion)
Exhibit 3: Interactive Mobile Marketing Spend in the US by Market Segmentation 212-216 (US$ billion)
Exhibit 4: Interactive Mobile Marketing Spend in the US by Market Segmentation 212-216 (percentage)
Exhibit 5: Interactive Social Media Marketing Spend in the US 212-216 (US$ billion)
Exhibit 6: Interactive Social Media Marketing Spend in the US by Market Segmentation 212-216 (US$ billion)
Exhibit 7: Interactive Social Media Marketing Spend in the US by Market Segmentation 212-216 (percentage)
Exhibit 8: Interactive Marketing Spend in the US by Market Segmentation 212-216 (US$ billion)
Exhibit 9: Interactive Marketing Spend in the US by Market Segmentation 212-216 (percentage)
Exhibit 1: Interactive Marketing Spend in the US by End-user Segmentation 212
Exhibit 11: Interactive Marketing Spend in the US by End-user Segmentation 212-216 (percentage)
