In recent years, impacted by the economic crisis and the structural adjustment of the toy market, the traditional markets such as Europe and the United States have witnessed falling sales revenue, and their proportion in the global toy sales has stabilized or even declined. Emerging markets, including ASEAN, the Middle East, Latin America and Eastern Europe, have strong demand, and they have gradually become the important destinations for China to export toys. The global toy sales grew to USD83.3 billion in 2011 from USD78.1 billion in 2007, with a CAGR of 1.62%.

The world's leading toy companies Mattel and Hasbro have already entered a relatively mature stage, while Chinese toy companies are embracing its growth period, with huge potentials.

Even with a bright prospect, Chinese toy companies should strengthen their R & D, marketing, and integration of cultural resources.

The report resolves around the followings.

 

1 Overview of Toy Industry
1.1 Definition and Category
1.2 Development Course

2 Global Toy Industry
2.1 Overview
2.2 Major Countries
2.2.1 USA
2.2.2 Japan
2.2.3 France
2.3 Development Trend
2.3.1 The Growth Rate of European and American Toy Markets Will Slow Down
2.3.2 The Toy Market in Emerging Countries Will Be Booming

3 China Toy Industry
3.1 Status Quo
3.1.1 Development
3.1.2 Major Operating Indicators
3.1.3 Related Standards and Certification
3.2 Competition Pattern
3.3 Export
3.3.1 Analysis
3.3.3 Predicament
3.4 Existing Problems and Suggestions
3.4.1 Existing Problems
3.4.2 Suggestions

4 Related Industries
4.1 Plastic Industry
4.2 Cartoon & Animation Industry
4.2.1 Introduction
4.2.2 Policy
4.2.3 Market Size
4.2.4 Cartoon
4.2.5 Animation Movie
4.2.6 Development Trend
4.3 Game Industry

5 Sub-industries
5.1 Plush Toy
5.1.1 Status Quo
5.1.2 Development Predicament
5.2 Wooden Toy
5.2.1 Status Quo
5.2.2 Related Certification and Policies
5.2.3 Broad Prospect for Domestic Market
5.2.4 Development Trend
5.3 Plastic Toy
5.3.1 Status Quo
5.3.2 Market Scale
5.3.3 Development Predicament
5.4 Electronic Toy
5.4.1 Status Quo
5.4.2 Supply and Demand
5.4.3 Influence of Related Directives on China Electronic Toy Industry
5.5 Intellectual Toy
5.5.1 Status Quo
5.5.2 Export
5.5.3 Industry Standards
5.5.4 Potential Market Demand
5.6 Adult Toy

6 Key Toy Enterprises in China
6.1 Guangdong Alpha Animation and Culture Co., Ltd.
6.1.1 Profile
6.1.2 Development Course
6.1.3 Operation
6.1.4 Revenue Structure
6.1.5 Toy Business
6.1.6 Cooperation with Hasbro
6.1.7 Comprehensive Development
6.2 Xinghui Auto Model Co., Ltd.
6.2.1 Profile
6.2.2 Brand Licensing
6.2.3 Development Course
6.2.4 Operation
6.2.5 Revenue Structure
6.2.6 Gross Margin
6.2.7 R&D Investment
6.2.8 Sales Model
6.2.9 Extension of Upstream and Downstream Industry Chains
6.3 Goldlok Toys Holdings (guangdong) Co., Ltd.
6.3.1 Profile
6.3.2 Operation
6.3.3 Revenue Structure
6.3.4 Gross Margin
6.3.5 Sales Model
6.3.6 R&D Investment
6.3.7 Electronic Toy Projects
6.4 Guangdong Qunxing Toys Joint-stock Co., ltd.
6.4.1 Profile
6.4.2 Main Products
6.4.3 Operation
6.4.4 Revenue Structure
6.4.5 Gross Margin
6.4.6 Electronic and Plastic Toy Production Bases
6.4.7 R&D Investment
6.4.8 Sales Model
6.5 Huawei Technology Co., ltd.
6.5.1 Profile
6.5.2 Main Products
6.5.3 Operation
6.5.4 Revenue Structure
6.5.5 Gross Margin
6.5.6 R&D Investment
6.5.7 "Animation + Toy" Business Model
6.5.8 Major Clients
6.5.9 Major Projects
6.6 Goodbaby International Holdings Limited
6.6.1 Profile
6.6.2 Operation
6.7 Lerado Group
6.7.1 Profile
6.7.2 Operation
6.8 Intex Toys
6.8.1 Profile
6.8.2 Operation

7 Key Toy Enterprises in Foreign Countries
7.1 Mattel
7.1.1 Profile
7.1.2 Operation
7.1.3 Launch of New Toys
7.2 Hasbro
7.2.1 Profile
7.2.2 Operation
7.2.3 Transformers Business
7.2.4 Strategy
7.3 Takara TOMY
7.3.1 Profile
7.3.2 Operation
7.3.3 Development in China
7.4 LEGO
7.4.1 Profile
7.4.2 Operation
7.4.3 Development in China
7.5 BANDAI NAMCO
7.5.1 Profile
7.5.2 Toy Products
7.5.3 Operation
7.5.4 Forecast for Operating Indicators
7.5.5 Strategy