Global and China Toy Industry Report, 2012

125pages

Published Date: January 2013

Published By: Research In China

Category: Retail
Description


In recent years, impacted by the economic crisis and the structural adjustment of the toy market, the traditional markets such as Europe and the United States have witnessed falling sales revenue, and their proportion in the global toy sales has stabilized or even declined. Emerging markets, including ASEAN, the Middle East, Latin America and Eastern Europe, have strong demand, and they have gradually become the important destinations for China to export toys. The global toy sales grew to USD83.3 billion in 2011 from USD78.1 billion in 2007, with a CAGR of 1.62%.

The world's leading toy companies Mattel and Hasbro have already entered a relatively mature stage, while Chinese toy companies are embracing its growth period, with huge potentials.

Even with a bright prospect, Chinese toy companies should strengthen their R & D, marketing, and integration of cultural resources.

The report resolves around the followings.

  • Development of the global toy market, major countries and the future trends;
  • Status quo, operating indicators, competition pattern and export market of China toy industry, as well as the existing problems in the industry and suggestions;
  • Toy-related industries, including plastics industry, animation industry and gaming industry;
  • Toy sub-industries, including plush toys, wooden toys, plastic toys, electronic toys, educational toys and adult toys;
  • Operation, revenue structure and development strategy of five global toy producers and eight Chinese toy makers.

 

 

Table of Content

Preface

1 Overview of Toy Industry

1.1 Definition and Category
1.2 Development Course

2 Global Toy Industry
2.1 Overview
2.2 Major Countries
2.2.1 USA
2.2.2 Japan
2.2.3 France
2.3 Development Trend
2.3.1 The Growth Rate of European and American Toy Markets Will Slow Down
2.3.2 The Toy Market in Emerging Countries Will Be Booming

3 China Toy Industry
3.1 Status Quo
3.1.1 Development
3.1.2 Major Operating Indicators
3.1.3 Related Standards and Certification
3.2 Competition Pattern
3.3 Export
3.3.1 Analysis
3.3.3 Predicament
3.4 Existing Problems and Suggestions
3.4.1 Existing Problems
3.4.2 Suggestions

4 Related Industries

4.1 Plastic Industry
4.2 Cartoon & Animation Industry
4.2.1 Introduction
4.2.2 Policy
4.2.3 Market Size
4.2.4 Cartoon
4.2.5 Animation Movie
4.2.6 Development Trend
4.3 Game Industry

5 Sub-industries
5.1 Plush Toy
5.1.1 Status Quo
5.1.2 Development Predicament
5.2 Wooden Toy
5.2.1 Status Quo
5.2.2 Related Certification and Policies
5.2.3 Broad Prospect for Domestic Market
5.2.4 Development Trend
5.3 Plastic Toy
5.3.1 Status Quo
5.3.2 Market Scale
5.3.3 Development Predicament
5.4 Electronic Toy
5.4.1 Status Quo
5.4.2 Supply and Demand
5.4.3 Influence of Related Directives on China Electronic Toy Industry
5.5 Intellectual Toy
5.5.1 Status Quo
5.5.2 Export
5.5.3 Industry Standards
5.5.4 Potential Market Demand
5.6 Adult Toy

6 Key Toy Enterprises in China
6.1 Guangdong Alpha Animation and Culture Co., Ltd.
6.1.1 Profile
6.1.2 Development Course
6.1.3 Operation
6.1.4 Revenue Structure
6.1.5 Toy Business
6.1.6 Cooperation with Hasbro
6.1.7 Comprehensive Development
6.2 Xinghui Auto Model Co., Ltd.
6.2.1 Profile
6.2.2 Brand Licensing
6.2.3 Development Course
6.2.4 Operation
6.2.5 Revenue Structure
6.2.6 Gross Margin
6.2.7 R&D Investment
6.2.8 Sales Model
6.2.9 Extension of Upstream and Downstream Industry Chains
6.3 Goldlok Toys Holdings (guangdong) Co., Ltd.
6.3.1 Profile
6.3.2 Operation
6.3.3 Revenue Structure
6.3.4 Gross Margin
6.3.5 Sales Model
6.3.6 R&D Investment
6.3.7 Electronic Toy Projects
6.4 Guangdong Qunxing Toys Joint-stock Co., ltd.
6.4.1 Profile
6.4.2 Main Products
6.4.3 Operation
6.4.4 Revenue Structure
6.4.5 Gross Margin
6.4.6 Electronic and Plastic Toy Production Bases
6.4.7 R&D Investment
6.4.8 Sales Model
6.5 Huawei Technology Co., ltd.
6.5.1 Profile
6.5.2 Main Products
6.5.3 Operation
6.5.4 Revenue Structure
6.5.5 Gross Margin
6.5.6 R&D Investment
6.5.7 "Animation + Toy" Business Model
6.5.8 Major Clients
6.5.9 Major Projects
6.6 Goodbaby International Holdings Limited
6.6.1 Profile
6.6.2 Operation
6.7 Lerado Group
6.7.1 Profile
6.7.2 Operation
6.8 Intex Toys
6.8.1 Profile
6.8.2 Operation

7 Key Toy Enterprises in Foreign Countries

7.1 Mattel
7.1.1 Profile
7.1.2 Operation
7.1.3 Launch of New Toys
7.2 Hasbro
7.2.1 Profile
7.2.2 Operation
7.2.3 Transformers Business
7.2.4 Strategy
7.3 Takara TOMY
7.3.1 Profile
7.3.2 Operation
7.3.3 Development in China
7.4 LEGO
7.4.1 Profile
7.4.2 Operation
7.4.3 Development in China
7.5 BANDAI NAMCO
7.5.1 Profile
7.5.2 Toy Products
7.5.3 Operation
7.5.4 Forecast for Operating Indicators
7.5.5 Strategy


List Of Figures

NA


List Of Tables

NA

More Reports in





» Global and China High Barrier Material (PVDC, EVOH, PEN) Industry Report, 2014-2017

High barrier materials can block the penetration of small molecular gas (such as O2, CO2, N2, water vapor), aroma and other organic solvent vapor prominently. By virtue of better barrier performance, polyvinylidene chloride (PVDC), ethylene / vinyl alcohol copolymer (EVOH) and polyethylene naphthalate (PEN) are mainly used to produce thin films...


» China Styrene Industry Chain Report, 2014-2017

Styrene is an important monomer of a polymer. Global styrene capacity totaled 33.10 million tons in 2013, mainly distributed in Northeast Asia, North America and Western Europe. China boasts the largest styrene capacity with a share of 21.4% in the world. Styrene is used predominately in the production of expanded polystyrene (EPS), gen...


» China Childrens Wear Industry Report, 2014

Since 2013, China children's wear industry has developed with the following characteristics: First, the children's wear market segments have continued to grow rapidly; Despite the sluggish apparel industry, China children's wear industry has bucked the trend and maintained growth. In 2013, the Chinese children's wear market si...


» China Plastic Pipe Industry Report, 2014-2017

China has become the world's largest producer and consumer of plastic pipes. In 2013, China’s plastic pipe output and demand reached 12.1 million tons and 11.117 million tons respectively, representing the respective year-on-year increase of 10.0% and 7.1%. The output of PVC pipes is higher than that of other plastic pipe varieties in Chi...


» China Low-speed Electric Vehicle Industry Report, 2014-2017

Low-speed electric vehicle (LSEV) embraces two-wheeled electric vehicle (electric bicycle, electric motorcycle, etc.), three-wheeled electric vehicle and four-wheeled electric vehicle (all-terrain vehicle, low-speed electric vehicle, etc.). In 2013, China produced 25.29 million two-wheeled electric vehicles, 4.72 million three-wheeled electric ...


» China Orthopedic Instrument Industry Report, 2014-2017

Benefiting from accelerated aging population and rising proportion of reimbursement for medical expenses, the Chinese orthopedic instrument market demand has been effectively released, with its scale presenting a CAGR of 19.2% during 2009-2013. Trauma products, spine products and joint products are three product segments of orthopedic instrumen...


» Global and China Needle Coke Industry Report, 2014-2016

The global needle coke capacity rose from 920 kt/a to 1,160 kt/a in 2006-2013, registering a CAGR of 3.9%. So far, American and Japanese companies have mastered the needle coke production worldwide. ConocoPhillips as the world’s largest producer of oil-based needle coke saw its capacity up to 370 kt/a in 2013; C-Chem, the largest coal-bas...


» China Electric Vehicle Industry Report, 2014

With the implementation of fiscal subsidies, demonstration and popularization, purchase tax exemption, local barriers-dismantling and other favorable policies, China’s electric vehicle market has seen accelerated development. In the first half of 2014, China’s electric vehicle sales volume exceeded 20,000, more than the last year&rs...


» Global and China Power Battery Management System (BMS) Industry Report, 2014-2017

BMS is a key component of electric vehicles and hybrid vehicles. To ensure safe and reliable operation of batteries, BMS needs to have various functions such as battery status monitoring and assessment, charging and discharging control, balancing and so forth. The fire accidents of electric vehicles (particularly pure electric vehicles)...


» Global and China Bearing Industry Report, 2013-2016

Bearing is a key component in contemporary mechanical equipment, finding wide application in automobile, electromechanics, construction machinery, household appliances, metallurgy and mining machinery, etc. In 2013, the global bearing market size (sales) reached USD 62 billion (about RMB 281.2 billion), of which Asia accounted for 50%, ...



Related News

News Oct 9, 2012

Keys to Exceed the Expectations of Consumers

Consumers evaluate the quality of products and services, referring to the comparison between the expected and received. Therefore, managing these perceptions is crucial when consolidating our market position How to exceed expectations? Sell ...

News Aug 5, 2013

Conducting Market Research to know your Customers’ Minds

Market research tools are of various types and can be employed by small, mid-sized and large businesses. When the research involves people, questionnaires in person-to-person form or written form may be used, either through telephonic interview, ...


All Rights Reserved   Latest News   Latest Reports